TRELLEBORG TECHNOLOGY – Mark T. Aro

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TRELLEBORG TECHNOLOGY SERVICES

I was hired to create the company logo design, various print items, and animations. My client’s wife is Danish, therefore his company name was inspired by the Danish Viking Fort on the island of Zealand, this was the inspiration behind my design.

My work for Trelleborg provides a great overview of the process you can expect for your project starting with research and beginning concept work.

This is a top down view of the layout of the fortress at Slagelse, which was the foundation and jumping off point of my overall design.

Denmark’s history

Image: Instoria rivista online di storia & informazione

LOGO DESIGN

I typically start with sketches and then I create vectors.

These images were created in Adobe Illustrator CC and they are all vector graphics.

After I created the vector images, I built everything in 3D with default grey shading.

Finally I textured the models are lit and rendered.

Once the 3D version of the logo was completed, I built an entire scene using 3D Studio Max and Element 3D. The scene was then animated in Adobe After Effects CC with the audio effects and music mixed in Adobe Audition CC.

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